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Conscentia - the world behind our smiles

Updated: Apr 28



Work from home, temporary unemployment, home-schooling and decreased physical interactions with family members, friends and co-workers are new realities in today's world that take some adjusting to. Managing the dread of catching the virus, worrying about the particularly vulnerable people near to us, as well as adjusting to various lifestyle changes are difficult for all of us.

During this time, MABP came up with Conscentia- a mental health awareness campaign that reveals the world beyond our smiles.

This campaign aimed at raising awareness about disorders such as post-traumatic stress disorder (PTSD), substance abuse, eating and body dysmorphic disorders, obsessive-compulsive disorder (OCD) and insomnia.


It was accompanied by a series of live interactive seminars where a panel of psychologists interacted with participants on issues such as self-love, dealing with expectations, healthy boundaries and other related topics. Following that, we had a musical that brought together musicians from across the city to perform a medley that reminded people to look beyond the ruins of this broken world and inside themselves.


This campaign greatly impacted people to better understand what it is that they were going through and pinpoint exactly whom to reach out to for support. It also helped break the stigma behind mental health as it encouraged individuals suffering to see that there is hope for recovery, that they are more than their diagnosis and that they have nothing to be ashamed of.


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